GBB guides you to design and build a business that fits who you are—then equips you to lead it.
The programs target the three gaps that stall growth: Business Design, Marketing Design, and Leadership (for the founder and, later, the leadership team). All four programs use the same peer‑based structure. It’s lonely as a solopreneur; decisions are made with too few brains. In GBB, you’ll make better decisions faster by working your real situations alongside other entrepreneurs—and by wrestling with theirs. People finish not only with a better‑designed business, but with a stronger ability to think about business.
Growing a Brilliant Business Courses
This is a human‑centered approach to entrepreneurship. We teach what that means and help you practice it, so your structure, offers, and leadership reflect your values—not abstract tactics that ‘work’ while burning you out. Expect a clear strategy you trust, steadier demand, rising margins built on value, and a path to a functioning leadership team. Most importantly: a business that fits you and a CEO who’s skilled enough to lead it.
Business Design
Business Design
Finally Get the Clarity and Confidence to Build a Business That Works
3 Cohorts Per Year, September, January, May
This course is for Entrepreneurs without a leadership team who are doing “okay” but want to move beyond survival mode and thrive.
Many entrepreneurs start strong but eventually hit a plateau. The work gets done, but decisions feel reactive and growth stalls. This course helps you design your business with clarity and confidence — defining who you serve, what you offer, and how you make money. You’ll walk away with a structure that works, a business that fits you, and renewed passion for the future you’re building.
What You’ll Walk Away With:
- Clarity about your model so you stop second-guessing.
- Confidence that your offer, pricing, and market fit are right.
- Relief knowing your business has a structure you can trust.
- Momentum to grow beyond “okay” and start thriving.
- Passion from serving the right people in the right way.
Marketing with Integrity
Marketing with Integrity
Attract Clients by Telling the Truth Well
2 Cohorts Per Year, November, May
Many small businesses deliver real value but struggle to communicate it. You may be serving clients already, but growth feels slow, uneven, or dependent on word-of-mouth alone. This course helps you break through without gimmicks or pressure. You’ll learn to tell your story in a way that attracts the right people, builds trust quickly, and makes enrollment feel natural. You’ll discover how to stop chasing clients and start creating genuine demand.
What You’ll Walk Away With:
- A clear and authentic message that resonates.
- Positioning that sets you apart without hype.
- A practical, repeatable enrollment process.
- Marketing that feels good to you and to your clients.
- Confidence that your business can grow consistently.
Art of Entrepreneurial Leadership
Art of Entrepreneurial Leadership
Lead With Clarity, Care, and Commitment
2 Cohorts Per Year, February, August
This course is for founders who are beginning to add employees — or already have them — and realize that running a team requires a new set of skills. They want to lead well so their business thrives as it grows.
Hiring your first employees is a big milestone — and a new challenge. Success now depends on how you lead. Instead of falling into corporate habits like control or micromanagement, this course shows you how to lead with clarity and care. You’ll build trust, help your team thrive, and find your own voice as a leader.
What You’ll Walk Away With:
- Confidence in your ability to lead, not just manage.
- Tools to create clarity and alignment without micromanaging.
- Practices that build loyalty and trust in your team.
- A framework for scaling your business without losing your center.
- Relief knowing you don’t have to copy outdated models of leadership.
Entrepreneurial Leadership for Leadership Teams
Entrepreneurial Leadership for Leadership Teams
Training Your Leaders to Protect a Human-Centered Culture
1 Cohort Per Year in October
This course is for businesses ready to scale while preserving what makes them great—strengthening leaders at every level and protecting a human-centered culture.
As businesses grow, culture can slip. This course equips your leaders with the same entrepreneurial principles you value as a founder, preventing the “Zombie Operating System” from taking hold. The result: a strong culture, high trust, and leaders who grow people—not just manage tasks—as your company scales.
What You’ll Walk Away With:
- A leadership team aligned around human-centered values.
- Confidence that growth won’t erode your culture.
- Leaders equipped to inspire, not just supervise.
- A proactive defense against bureaucracy and burnout.
- The foundation for scaling your company with integrity.
Leadership Mastery
Leadership Mastery
Continued Practice for Ethical and Effective Leadership
2 Cohorts Per Year, January, July
This course is for experienced entrepreneurs and leaders who want to stay sharp and keep growing.
Great leaders aren’t built in a single workshop. They grow through ongoing practice, reflection, and challenge. Leadership Mastery is a community for serious entrepreneurs and leaders who are committed to the lifelong work of becoming better. Through advanced content, peer councils, and facilitated conversations, you’ll continue to sharpen your leadership presence, improve your culture, and deepen the inner strength required for long-term success.
What You’ll Walk Away With:
- A steady rhythm of leadership development.
- Access to advanced distinctions and practices.
- Peer accountability and support.
- Renewed energy to lead with clarity and integrity.